Robotics

KMel Robotics & Lexus

Industry: Robotics

System: OptiTrack Prime 41

‘Amazing in Motion’ is a set of projects by Lexus that explore the complexity of motion. The second installation of the brand series, ‘Swarm,’ is a spirited story featuring custom-designed small aircraft known as quadrotors that roam through various locations in Vancouver, Canada at night. Executed by CHI & Partners in collaboration with Director Sam Brown of Rogue Films and KMel Robotics, the 60-second spot utilized OptiTrackTM motion capture technology, including 35 Prime 41 cameras and Motive software, to track the flying robots.

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